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FB Ads Mastery
Welcome
What to expect in this course (32:41)
Fast Action Formula - Start Generating Business ASAP! (12:05)
Module 1: Getting Started
Lesson 1: Program Objectives (8:46)
Lesson 2: Paid Facebook Traffic - The Why And The What (20:30)
Lesson 3: What A Complete Campaign Looks Like (6:39)
Module 1.5: Ad Examples
Introduction to Ad Examples - Watch This First! (6:58)
Residential Retail - Neighborhood
Residential Before & After
We’re Here to Help After Rain or Wind (0:30)
Financing Campaign
Local Neighborhood Lead Gen - New Storm (0:24)
Residential - Hidden Storm Damage (1:34)
Specialty Residential - Stone-Coated Steel (1:51)
Recruiting Campaign - Video
Recruiting Campaign - Image
Commercial Brand & Relationship Building (1:57)
Commercial Roofing - Storm or Retail (1:25)
Commercial Roof Leak Repair
Module 2: Building Your Campaign Assets
Overview (2:44)
Lesson 2: Create Messaging That Connects (18:34)
Lesson 3: Make Cool Ad Images! (9:01)
Lesson 4: Landing Page Best Practices And Examples (11:44)
Lesson 5: Lead Handling And Automation (20:32)
Module 3: Film On Your Phone Fast Start
Quickstart (1:20)
Equipment
Lesson 1: Great Looking Videos (6:50)
Lesson 2: Framing (5:03)
Lesson 3: Sounding Good (4:01)
Lesson 3.5: Sound Great On The Job Site (1:41)
Lesson 4: What To Say (5:43)
Lesson 5: How To Edit Your Videos: An Introduction (19:00)
Module 3.5: How To Shoot A Great Video With Your Phone
Lesson 1: Create Your Video Script and/or Ad Copy (25:46)
Activity 1: Share Your Script For Review
Lesson 2: Creating Your Video (27:17)
Activity 2: Share Your Video For Review
Module 4: Build Your First Facebook Campaign
Lesson 1: Getting Started With Facebook: Account Setup (3:23)
Lesson 2: Understanding Campaign Structure (4:58)
Lesson 3: Choosing A Campaign Objective (4:07)
Lesson 4: Placements, Targeting And Budgeting (12:18)
Lesson 5: Adding Your Creative And Writing Ad Copy (5:10)
Module 5: Campaign Tutorials, Lead-Handling And CRMs
Lesson 1: Creating A FB Brand Awareness Ad (15:04)
Lesson 2: Creating A FB Lead Generation Ad (14:29)
Lesson 3: Hooking Up FB Lead Notifications To Your CRM Via Zapier (9:36)
Lesson 4: Building Email Automations In Active Campaign (7:56)
Lesson 5: Lead Conversion System - Overview (12:11)
Lesson 6: Walk Through Of A Live Lead Handling System (14:00)
Lesson 7: Custom Audiences And Retargeting (27:03)
Lesson 8: Create And Upload Your Facebook Pixel To Your Website (3:04)
Module 6: Troubleshooting, Optimizing And Scaling
Lesson 1: Analyzing Your Campaign Data (18:59)
Training Library
Group Call Recordings (Archive)
Website Best Practices (9:26)
Social Content Ideas (9:19)
Marketing In 20 Minutes A Day (21:31)
2-Step FB Funnel For Storm Restoration Contractors (3:26)
Roofing Company FB Campaign Storm Lifecycle
Storm Restoration Roofing Contractor FB Campaign - Working Recent Storm (4:45)
Roofing Company FB Content Post Storm
Leadership Task Filter
Strategy
What Your Website Should Look Like: Connect With Your Market (13:43)
Tech & Facebook
Facebook Lead Ads: An Overview (6:22)
A Live Facebook Campaign That YOU Create (19:00)
How To Write Ad Copy
Facebook Ad Checklist
Examples of Facebook Organic Content
Organic Social Media Posts
How To Create A Facebook A/B Test
Facebook Ad Retarget/ Custom Audience: Retarget & Reengage
Case Study: Bad Ad/ Good Ad (6:04)
Good Ads VS Bad Ads: Facebook Campaign Makeover - Orlando (22:28)
Good Ads VS Bad Ads: Facebook Campaign Makeover - Dallas (21:05)
FB Campaign for Gated Community Marketing (2:49)
Systems & Automations
Systems & Tools HELPLINE
Essential Tools
Create Your Facebook Business Manager
How To: Set up Zapier to link FB Ads to Google Sheets
Social Media Content Calendar
How To Links For Social Media
Lead Management: Digital Marketing Tech Stack for Lead Follow Up (5:11)
How To: Analyze Google Analytics (8:48)
Lesson 8: Create And Upload Your Facebook Pixel To Your Website
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